Designing at Scale
"we use a lot of data to inform our decisions, but we also rely very heavily on iteration, research, testing, intuition, human empathy. It's both art and science....data analytics will never be a substitute for design intuition. Data can help you make a good design great, but it will never made a bad design good." - Margaret Gould Stewart
Source: The Lean Agency | UX matters
Instead of thinking how to cut cost or minimize spending, lean UX focus on when and how money is spent!!
Business Goals + User Goals + User Interface + Technology = User Experience
Five Planes of UX = Strategy, Scope, Structure, Skeleton, & Surface (from abstract to concrete)
Wireframes vs. Prototypes
A wireframe is a low-fidelity representation of a product’s design.
The visual characteristics of a wireframe are very limited. Usually designers just use boxes, lines, and a grayscale color palette (to represent different levels of visual hierarchy in the design).
Interactive Wireframe (figure)
Sometimes designers like to increase the fidelity of their work a bit to stress the importance of certain parts of the UI, as well as to present and quickly test the soundness of interactions between elements. A very popular way of doing that quickly is the creation of an interactive wireframe, also known as a clickable wireframe.
A prototype is a mid- to high-fidelity representation of the final user interface.
The goal of a prototype is straightforward: Simulate the interaction between the user and the interface.
Visual Characteristics of a Prototype When it comes to aesthetics, a prototype may closely resemble the final version of the product.
Basically, a prototype looks like the final product (figure), but it just doesn’t have the nuts-and-bolts yet (i.e. HTML, CSS, JS, server-side programming, databases, etc.).
UX Designer vs. Web Designer
Explore more infographics like this one on the web's largest information design community - Visually.
Skill Sets for UX Designer
My career interest as a UX Designer...
Credit: Who is Who in User Experience Design?
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